MSMEs performance and competitive advantage: Evidence from women’s MSMEs in Indonesia

AbstractThis study intends to examine how competitive advantage mediates the effects of digital transformation and innovation on the performance of women-owned MSMEs. A sample of 246 MSMEs in Indonesia run by women was used in this study. To analyze the data, a structural equation model (SEM) was ap...

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Bibliographic Details
Main Authors: Evi Susanti, Rita Yuni Mulyanti, Lela Nurlaela Wati
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2239423