Strategy Analysis of Fresh Agricultural Enterprises in a Competitive Circumstance: The Impact of Blockchain and Consumer Traceability Preferences

Blockchain technology allows fresh agricultural enterprises to share records stored on the chain, and the technology can benefit information management systems, such as decentralization and transparency. This study uses game theory to examine a blockchain introduction strategy for fresh agricultural...

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Bibliographic Details
Main Authors: Yuling Sun, Xiaomei Song, Yihao Jiang, Jian Guo
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/11/5/1090