Strategic marketing planning in library
Abstract The article is based on the idea that every library can design instruments for creating events and managing the important resources of today's world, especially to manage the changes. This process can only be successful if libraries use adequate marketing methods. Strategic marketing...
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| Format: | Article |
| Language: | English |
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Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2000-06-01
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| Series: | Knjižnica |
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| Online Access: | https://journals.uni-lj.si/knjiznica/article/view/13969 |