Customers' Segmentation based on Influential Factors on their Purchase Intention
This research aims at associating two groups of demographic and transaction related factors and furthermore, proposes customer churn factor as another influential factor in customer value analysis. To this end, at first, customers' transaction data in a real local ISP in a four year period are...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-06-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_8623_cf9dfb4435eaeaa00237faf2cc96e1db.pdf |