An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island
Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective...
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| Format: | Article |
| Language: | English |
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Growing Science
2012-10-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2012_201.pdf |