An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island
Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2012-10-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2012_201.pdf |
| _version_ | 1819054892200755200 |
|---|---|
| author | Vahid Qaemi |
| author_facet | Vahid Qaemi |
| author_sort | Vahid Qaemi |
| collection | DOAJ |
| description | Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective factors in tourism destination equity, cause and affects relationships, and proposes a model for perceived value of tourism destination. The proposed study is performed in one of free islands named Gheshm. The preliminary results indicate that there is a positive relationship between tourism destination brand awareness and destination brand equity, tourism destination brand image, destination brand equity and tourism destination brand loyalty. |
| first_indexed | 2024-12-21T12:58:50Z |
| format | Article |
| id | doaj.art-47a518d69ec34b0faf086ea8564f29bc |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-21T12:58:50Z |
| publishDate | 2012-10-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-47a518d69ec34b0faf086ea8564f29bc2022-12-21T19:03:15ZengGrowing ScienceManagement Science Letters1923-93351923-93432012-10-012723472354An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm IslandVahid QaemiTourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective factors in tourism destination equity, cause and affects relationships, and proposes a model for perceived value of tourism destination. The proposed study is performed in one of free islands named Gheshm. The preliminary results indicate that there is a positive relationship between tourism destination brand awareness and destination brand equity, tourism destination brand image, destination brand equity and tourism destination brand loyalty.http://www.growingscience.com/msl/Vol2/msl_2012_201.pdfTourism destination brand equityTourism destination Brand awarenessTourism destination Brand loyaltyTourism destination Brand imageTourism destination brand qualityQeshm Island |
| spellingShingle | Vahid Qaemi An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island Management Science Letters Tourism destination brand equity Tourism destination Brand awareness Tourism destination Brand loyalty Tourism destination Brand image Tourism destination brand quality Qeshm Island |
| title | An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island |
| title_full | An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island |
| title_fullStr | An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island |
| title_full_unstemmed | An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island |
| title_short | An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island |
| title_sort | empirical survey on perceived value from tourism destination based on brand equity model a case study of qeshm island |
| topic | Tourism destination brand equity Tourism destination Brand awareness Tourism destination Brand loyalty Tourism destination Brand image Tourism destination brand quality Qeshm Island |
| url | http://www.growingscience.com/msl/Vol2/msl_2012_201.pdf |
| work_keys_str_mv | AT vahidqaemi anempiricalsurveyonperceivedvaluefromtourismdestinationbasedonbrandequitymodelacasestudyofqeshmisland AT vahidqaemi empiricalsurveyonperceivedvaluefromtourismdestinationbasedonbrandequitymodelacasestudyofqeshmisland |