Research on Optimal Group-Purchase Threshold and Pricing Strategy of Community Group Purchase

This study delves into the rapidly evolving community group-buying model, specifically focusing on the determination of optimal group-buying thresholds and pricing strategies for merchants. Aiming to bridge the gap in the existing literature, the methodology employs optimization models, integrating...

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Bibliographic Details
Main Authors: Shuhan Xu, Tianrui Chen
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/11/24/4951