Pengaruh Kualitas Layanan, Kualitas Produk dan Nilai Nasabah Terhadap Kepuasan dan Loyalitas Nasabah Bank Mandiri

The objectives of this study is to measure customer level of satisfaction and loyalty toward banking service in East Java. This study is categorized as survey research with descriptive analysis method by taking sample from population and using questionnaire as the main data-collecting instrument. Th...

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Bibliographic Details
Main Author: Rachmad Hidayat
Format: Article
Language:English
Published: Petra Christian University 2009-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/17746