Analysis of brand portfolios of automotive concerns using the BCG matrix
The purpose of this article is to attempt to answer the question of whether an extensive brand portfolio of an automotive concern allows it to gain an advantage and a larger market share compared to a competitor with a simpler brand portfolio. A research tool in the form of the Boston Consulting Gro...
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| Format: | Article |
| Language: | English |
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Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi
2023-12-01
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| Series: | Journal of Modern Science |
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| Online Access: | https://www.jomswsge.com/Analysis-of-brand-portfolios-of-automotive-concerns-using-the-BCG-matrix,176174,0,2.html |