The Effect of Live Streaming, Promotions, and Viral Marketing on Shopee Purchasing Decisions among College Students
Currently, there are many e-commerce platforms used to sell online, one of which is Shopee. Shopee offers a live-streaming feature with various promotions. The promotion is spread through a form of social media marketing known as viral marketing. This study aims to determine the effect of live stre...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-03-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4614 |