The Effect of Live Streaming, Promotions, and Viral Marketing on Shopee Purchasing Decisions among College Students

The Effect of Live Streaming, Promotions, and Viral Marketing on Shopee Purchasing Decisions among College Students

Currently, there are many e-commerce platforms used to sell online, one of which is Shopee. Shopee offers a live-streaming feature with various promotions. The promotion is spread through a form of social media marketing known as viral marketing. This study aims to determine the effect of live stre...

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Bibliographic Details
Main Authors: Marsita Julia Bakti, Dhani Efita Sari
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-03-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Live Streaming
Promotions
Purchasing Decision
Viral Marketing
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4614

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