Predictors of Corporate Reputation through Service Quality: A Study of Air Asia Customers Perspectives

Hospitality and tourism industries have become one of the pivotal industry that contribute to the growth of the nation's economy. However, less studies actually pay attention to the aviation industry where this industry has faced a lot of challenges and crisis in the past decade. Hence, this st...

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Bibliographic Details
Main Authors: Then Moliy Virappan, Tak Jie Chan
Format: Article
Language:English
Published: CSRC Publishing 2020-07-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/947