Influence of the advertising idea using the empathy strategy in digital advertising
The emotion of the recipient for the digital advertisement consists of a set of feelings and impressions that control their behavior resulting from the interaction by watching the advertisement, where strong emotions lead to impressions that result in feelings within themselves to be formed and beco...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2022-07-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_141609_08ae7502045f69c0a1d6cac5ac85cfad.pdf |