Forecast accuracy in demand planning: A fast-moving consumer goods case study
Background: An established South African fast-moving consumer goods (FMCG) manufacturer, Company A, sought to address an underperforming supply chain through an attempt to improve demand planning accuracy. A need arose within the organisation for an assessment of the impact of this intervention. A l...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2019-06-01
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Series: | Journal of Transport and Supply Chain Management |
Subjects: | |
Online Access: | https://jtscm.co.za/index.php/jtscm/article/view/427 |