Forecast accuracy in demand planning: A fast-moving consumer goods case study

Background: An established South African fast-moving consumer goods (FMCG) manufacturer, Company A, sought to address an underperforming supply chain through an attempt to improve demand planning accuracy. A need arose within the organisation for an assessment of the impact of this intervention. A l...

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Bibliographic Details
Main Authors: Lisa M. Basson, Peter J. Kilbourn, Jackie Walters
Format: Article
Language:English
Published: AOSIS 2019-06-01
Series:Journal of Transport and Supply Chain Management
Subjects:
Online Access:https://jtscm.co.za/index.php/jtscm/article/view/427