Challenges and Opportunities in the Use of Marketing Tools and the Promotion of Non Wood Forest Products-Based Small and Medium Enterprises in the South East Europe
Background and Purpose: The South-east Europe (SEE) region is facing a new market economy era where establishing new businesses is more than needed in all sectors. The forest sector, faced with new market emerging opportunities, is affected by the constant increase of a number of forest related ente...
Main Authors: | , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Croatian Forest Research Institute
2015-06-01
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Series: | South-East European Forestry |
Subjects: | |
Online Access: | http://www.seefor.eu/vol-6-no-1-stojanovska-et-al-challenges-and-opportunities-in-the-use-of-marketing-tools-and-the-promotion-of-non-wood-forest-products-based-small-and-medium-enterprises-in-the-south-east-europe.html |