Challenges and Opportunities in the Use of Marketing Tools and the Promotion of Non Wood Forest Products-Based Small and Medium Enterprises in the South East Europe

Background and Purpose: The South-east Europe (SEE) region is facing a new market economy era where establishing new businesses is more than needed in all sectors. The forest sector, faced with new market emerging opportunities, is affected by the constant increase of a number of forest related ente...

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Bibliographic Details
Main Authors: Makedonka Stojanovska, Dragan Nonić, Jana Baumgartner, Jelena Nedeljković, Vladimir Stojanovski, Vaska Nedanovska, Stjepan Posavec
Format: Article
Language:English
Published: Croatian Forest Research Institute 2015-06-01
Series:South-East European Forestry
Subjects:
Online Access:http://www.seefor.eu/vol-6-no-1-stojanovska-et-al-challenges-and-opportunities-in-the-use-of-marketing-tools-and-the-promotion-of-non-wood-forest-products-based-small-and-medium-enterprises-in-the-south-east-europe.html