Data Mining – Innovative Method for Obtaining Information in Marketingand Business Management
The existence of massive amounts of data raised the question of using their reorientation to a retrospective to a prospective operation. Data mining offers the promise of an important aid for discovering hidden patterns in data that can be used to predict the behavior of customers, products and proc...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2011-05-01
|
| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/811/732 |