Data Mining – Innovative Method for Obtaining Information in Marketingand Business Management
The existence of massive amounts of data raised the question of using their reorientation to a retrospective to a prospective operation. Data mining offers the promise of an important aid for discovering hidden patterns in data that can be used to predict the behavior of customers, products and proc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Danubius University
2011-05-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/811/732 |
| Summary: | The existence of massive amounts of data raised the question of using their reorientation to a retrospective to a prospective operation. Data mining offers the promise of an important aid for discovering hidden patterns in data that can be used to predict the behavior of customers, products and processes. Data mining tools must be guided by users who understand the business, the general nature of the data and analytical methods involved. It discovers information within the data that queries and reports can’t effectively reveal. It is vital to collect data and prepare properly, to face reality models. Choosing the most appropriate product data mining is to find a tool with the capabilities required, an interface that matches the skills of users and can be applied in a specific business problem. In this context, the purpose of this paper is to illustrate some of the problems of company activity problems which can be solved by using data mining techniques. |
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| ISSN: | 2067-9211 2069-9344 |