The teaching of metaphor in the advertising discourse of business newspapers
Metaphor has rarely been considered an important instrument in the study of specific-purpose texts, since it is traditionally linked with resources of a poetic nature. In addition to this, the lexicon of metaphor was deemed to be of little relevance to the student, as it is not specific to the area...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2001-01-01
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| Series: | Ibérica |
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| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/516 |