Is shopping a necessity or fun? A study of Durbanites' shopping behaviour
The study of individuals’ attitude toward certain behaviour is imperative in the formulation of strategies in business. A marketer strives to assess consumer behaviour and factors that motivate individuals to shop from various places, and this information is helpful in the development...
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| Format: | Article |
| Language: | English |
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Department of Marketing Management, University of South Africa
2020-12-01
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| Series: | The Retail and Marketing Review |
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| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_2_36-44.pdf |