Managing Strategic Communication in Museums. The case of Catalan museums
Museums are developing a broader commitment to society. Strategic Communication can decisively contribute to the development of this new mission of museums. The principal aim of this article is to study the importance given to communication by the museums, and to examine how they manage communicat...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2013-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36068 |