Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era
Information and Communication Technologies (ICT) have offered innovative and cost effective advertising tools for managers. One of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. Yet, mobile marketing is still in its infa...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2009-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_20025_b86b65c8285f748a78e4a8c0febd264d.pdf |