РАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ
The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.
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| Format: | Article |
| Language: | English |
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RS Global Sp. z O.O.
2019-09-01
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| Series: | International Journal of Innovative Technologies in Economy |
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| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/821 |