Brand strategy and content management on Instagram: scheduling and message length as factors to improve engagement
Companies use social media in their communication strategy to connect with their audiences via online brand communities and social media fan pages. In this context, the scientific community defines the term ‘engagement’ as the primary metric used to identify the degree to which brand and consumers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2022-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/41449 |