Big data and analytics in tourism and hospitality: opportunities and risks
Purpose – The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances crea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-12-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2019-0108/full/pdf?title=big-data-and-analytics-in-tourism-and-hospitality-opportunities-and-risks |