Athlete Brand Development in Social Media: Analysis of Students’ Attitudes
Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotional faces. Most professional athletes are involved i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lithuanian Sports University
2021-07-01
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| Series: | Baltic Journal of Sport and Health Sciences |
| Online Access: | https://journals.lsu.lt/baltic-journal-of-sport-health/article/view/1086 |