Effect of Organizational Learning Process on CRM Data Quality and Organizational Performance
This research is going to examine the effects of organizational learning processes on CRM success. For this purpose, we used organizational learning theory and its relationship with market orientation to examine how internal policies, activities and internal relationships effect on the quality of cu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-11-01
|
| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_6992_9190e246731f222834030eefa18b9f86.pdf |