Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius
The purpose of this research is to investigate the effectiveness of ‘sponsored’ labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research brings...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2024-03-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://btp.vgtu.lt/index.php/JBEM/article/view/21109 |