Adult and Child Focus Group Views of Oranges and Mandarins

To identify factors that may reduce mandarin (Citrus reticulata) and orange (Citrus sinensis) consumer acceptance and to acquire information on current consumer thoughts and perceptions, a series of eight focus groups were held in a college town in northern California: four with children and four wi...

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Bibliographic Details
Main Authors: Amalie B. Kurzer, Rose Bechtel, Jean-Xavier Guinard
Format: Article
Language:English
Published: American Society for Horticultural Science (ASHS) 2019-06-01
Series:HortTechnology
Subjects:
Online Access:https://journals.ashs.org/horttech/view/journals/horttech/29/4/article-p408.xml