Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit
This article presents a new methodology that integrates Competitive Technical Intelligence with Blue Ocean Strategy. We explore new business niches taking advantage of the synergy that both areas offer, developing a model based on cyclic interactions through a process developed in two stages: Unders...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Halmstad University
2011-12-01
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| Series: | Journal of Intelligence Studies in Business |
| Subjects: | |
| Online Access: | https://ojs.hh.se/index.php/JISIB/article/view/12/pdf |