What Is the Willingness to Pay for a Basket of Agricultural Goods? Multi-Features of Organic, Animal Welfare-Based and Natural Products with No Additives

What Is the Willingness to Pay for a Basket of Agricultural Goods? Multi-Features of Organic, Animal Welfare-Based and Natural Products with No Additives

The purpose of this study is to construct a model by combining the theory of planned behavior (TPB) with conjoint analysis to evaluate baskets of agricultural goods. Each basket of agricultural goods contains various different products, including white rice and leaf vegetables are either organic or...

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Bibliographic Details
Main Authors: Yan-Shiang Chiou, Pei-Ing Wu, Je-Liang Liou, Ta-Ken Huang, Chu-Wei Chen
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Agriculture
Subjects:
attitude
conjoint analysis
multinomial logit model
perceived behavioral control
sociodemographic characteristics
theory of planned behavior
Online Access:https://www.mdpi.com/2077-0472/13/9/1743

Internet

https://www.mdpi.com/2077-0472/13/9/1743

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