Bemarking in 'n Inflasionistiese Markekonomie
According to expectations the inflation rate for 1977 will remain in double figures. At the moment a recession prevails and the South African marketing environment in which business enterprise operates has changed dramatically. In this article Professor Lucas points out that the time has now arrived...
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| Format: | Article |
| Language: | English |
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AOSIS
1977-08-01
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| Series: | South African Journal of Business Management |
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| Online Access: | https://sajbm.org/index.php/sajbm/article/view/3329 |