CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION
The paper is devoted to editorial aspects of planning corporate media and contains applied research. Conceptual features of corporate media are considered in terms of the priority of readers’ interests. The ratio of production and non-production headings in publications is made dependent on the degr...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1821 |
| Summary: | The paper is devoted to editorial aspects of planning corporate media and contains applied research. Conceptual features of corporate media are considered in terms of the priority of readers’ interests. The ratio of production and non-production headings in publications is made dependent on the degree of involvement of the potential audience in company’s business. The connection of media’s business model and its intended use is demonstrated. Practical recommendations for the formation of the creative concept of the corporate media are given. The analysis can be used by the researchers and the publishers of corporate press, PR and media experts. |
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| ISSN: | 2078-8975 2078-8983 |