CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION
The paper is devoted to editorial aspects of planning corporate media and contains applied research. Conceptual features of corporate media are considered in terms of the priority of readers’ interests. The ratio of production and non-production headings in publications is made dependent on the degr...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2015-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/1821 |
| _version_ | 1797781629650862080 |
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| author | Yu. A. Petropavlovskaya |
| author_facet | Yu. A. Petropavlovskaya |
| author_sort | Yu. A. Petropavlovskaya |
| collection | DOAJ |
| description | The paper is devoted to editorial aspects of planning corporate media and contains applied research. Conceptual features of corporate media are considered in terms of the priority of readers’ interests. The ratio of production and non-production headings in publications is made dependent on the degree of involvement of the potential audience in company’s business. The connection of media’s business model and its intended use is demonstrated. Practical recommendations for the formation of the creative concept of the corporate media are given. The analysis can be used by the researchers and the publishers of corporate press, PR and media experts. |
| first_indexed | 2024-03-12T23:59:50Z |
| format | Article |
| id | doaj.art-48e74b58553f41c88ea1646a5d8d9d87 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:59:50Z |
| publishDate | 2015-06-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-48e74b58553f41c88ea1646a5d8d9d872023-07-13T12:08:25ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832015-06-0102-41621681829CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATIONYu. A. Petropavlovskaya0Lomonosov Moscow State UniversityThe paper is devoted to editorial aspects of planning corporate media and contains applied research. Conceptual features of corporate media are considered in terms of the priority of readers’ interests. The ratio of production and non-production headings in publications is made dependent on the degree of involvement of the potential audience in company’s business. The connection of media’s business model and its intended use is demonstrated. Practical recommendations for the formation of the creative concept of the corporate media are given. The analysis can be used by the researchers and the publishers of corporate press, PR and media experts.https://vestnik.kemsu.ru/jour/article/view/1821corporate media, custom media, house journal, public relations, trade magazine, basic subject, corporate communications |
| spellingShingle | Yu. A. Petropavlovskaya CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION Вестник Кемеровского государственного университета corporate media, custom media, house journal, public relations, trade magazine, basic subject, corporate communications |
| title | CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION |
| title_full | CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION |
| title_fullStr | CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION |
| title_full_unstemmed | CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION |
| title_short | CORPORATE MEDIA: ASPECTS OF CONCEPT FORMATION |
| title_sort | corporate media aspects of concept formation |
| topic | corporate media, custom media, house journal, public relations, trade magazine, basic subject, corporate communications |
| url | https://vestnik.kemsu.ru/jour/article/view/1821 |
| work_keys_str_mv | AT yuapetropavlovskaya corporatemediaaspectsofconceptformation |