Between artificial intelligence and customer experience: a literature review on the intersection
Abstract This paper is a literature review of the intersection field between Artificial Intelligence (AI) and Customer Experience (CX). We analyzed and synthesized the most recent and prominent literature on the subject, providing an overview of the state of the art, through articles found in the Sc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2024-01-01
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| Series: | Discover Artificial Intelligence |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44163-024-00105-8 |