The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik

The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik

Competition among businesses is becoming increasingly intense to create products that can increase consumer purchase intention, especially in the same industry. This includes what happens to ‘Malangan’ batik products, where challenges must be faced not only with local products but also with product...

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Bibliographic Details
Main Authors: Natasya Citra Aliyyuldafa, Widiya Dewi Anjaningrum
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2025-02-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
Product Innovation
InnovationSocial Media Marketing
MarketingAesthetic Value
ValueConsumer Purchase Intention
Online Access:https://jibeka.asia.ac.id/index.php/jibeka/article/view/2013

Internet

https://jibeka.asia.ac.id/index.php/jibeka/article/view/2013

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