Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls
<strong>Objective</strong> This research aims to devel a scale to measure comfort and convenience of consumers’ shopping experience in shopping centers and malls so that the consumer can experience the same feeling of comfort in the malls as they have at home. The main purpose of this re...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75949_2b03775661e65b8df81f6a5bd9185e7d.pdf |