Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis
Social media has developed into a symbolic channel that affects consumer behavior due to the remarkable marketing and ecommerce opportunities that the internet has provided. This study is based on segmentation of consumers into different categories in the world of fashion using social media. This pa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of organization and informatics
2023-01-01
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| Series: | Journal of Information and Organizational Sciences |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452499 |