A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians
Abstract Objective: This study aimed to explore the nature and extent of, and level of user‐engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the da...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018-12-01
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| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12840 |