Analysis of Organizational Factors Promoting Data Utilization in Large Japanese Corporations
The objective of this study is to identify the activities required to achieve effective outcomes in data utilization within large Japanese corporations. Building upon research on Big Data Analytics Capabilities, as represented by Gupta and George (2016), we categorized corporate structure into three...
| Главный автор: | |
|---|---|
| Формат: | Статья |
| Язык: | Japanese |
| Опубликовано: |
Japan Marketing Academy
2025-02-01
|
| Серии: | Maketingu rebyu |
| Предметы: | |
| Online-ссылка: | https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.008/_html/-char/en |