MARKETING AUDIT OF EDUCATIONAL SERVICE COMPANY

The Nurul Fikri Study Guidance and Consultation Institute (BKB NF), as a business entity, must periodically conduct marketing audits and business strategies. This research (marketing audit) uses a quantitative approach to the case or object of research in the form of a Tutoring Education Institute....

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Bibliographic Details
Main Authors: Mulyana Surya, Machfud Machfud, Megawati Simanjuntak
Format: Article
Language:English
Published: University of Brawijaya 2019-12-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1585