Do social media influence altruistic and egoistic motivation and green purchase intention towards green products? An experimental investigation
New technologies have opened up opportunities for environmentally-friendly companies to reach out to consumers and promote sustainable products. However, there has been limited research on the impact of social media (SM) on consumers' intentions to make green purchases. The purpose of this stud...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-08-01
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| Series: | Cleaner Engineering and Technology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666790823000745 |