Do social media influence altruistic and egoistic motivation and green purchase intention towards green products? An experimental investigation

Do social media influence altruistic and egoistic motivation and green purchase intention towards green products? An experimental investigation

New technologies have opened up opportunities for environmentally-friendly companies to reach out to consumers and promote sustainable products. However, there has been limited research on the impact of social media (SM) on consumers' intentions to make green purchases. The purpose of this stud...

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Bibliographic Details
Main Authors: Mohammad Nurul Alam, Osarodion Ogiemwonyi, Rashed Alshareef, Majed Alsolamy, Norazuwa Mat, Noor Azlinna Azizan
Format: Article
Language:English
Published: Elsevier 2023-08-01
Series:Cleaner Engineering and Technology
Subjects:
Altruistic and egoistic motivation
Attitude
Purchase intention
Social media
Theory of planned behaviour
Online Access:http://www.sciencedirect.com/science/article/pii/S2666790823000745

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