Analysis of the aesthetic telos of entrepreneurship on Design in the North-Fluminense Region

<em>In face of a new development scenario in the North-Fluminense region, and the emergence of a more competitive and demanding market economy, this article aims at identifying the degree of understanding by local entrepreneurs of the importance of design as a strategic tool for their business...

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Bibliographic Details
Main Authors: Alan Rene Lopes Neves, Joelma Alves de Oliveira, Marcos Antonio Esquef Maciel
Format: Article
Language:English
Published: Essentia Editora IFFluminense 2013-10-01
Series:Vértices
Subjects:
Online Access:http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/2800