REPUTATION AND SOCIAL CAPITAL AS INFLUENCING FACTORS IN OPERATION OF A SUPERMARKET NETWORK

The objective of this work was to characterize the influence of the reputation and social capital of associates/managers in the operation of a supermarket chain. The topic is relevant considering the increase of the network format in businesses and the need to deepen the knowledge of the factors pre...

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Bibliographic Details
Main Authors: Cassiano de Andrade Ferreira, Luiz Marcelo Antonialli, Ernesto Michelangelo Giglio
Format: Article
Language:Portuguese
Published: Centro Universitário Christus 2022-05-01
Series:Revista Gestão em Análise
Subjects:
Online Access:https://periodicos.unichristus.edu.br/gestao/article/view/4065