Electronic Banking; a New Strategy to Create Customers’ Loyalty to Investment and Its Impact on Economic Initiatives

With technology development and the market conditions getting more competitive in different production and service sectors, loyal customer is considered as main capital of every organization. The expansion of internet global network has brought many benefits to all organizations including banks whic...

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Bibliographic Details
Main Authors: Hamid Sadeghi Rad, Ali Rasoulian, Mahmoud Mirzaei, Abbas Sharifipour
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2017-04-01
Series:International Journal of Management, Accounting and Economics
Subjects:
Online Access:https://www.ijmae.com/article_115015_97f6196441b2cbe8d9b98b5f2c1593eb.pdf