ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA

This study aims to examine the significant influence of women’s style on the demand of cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In partial (r ), the pr...

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Bibliographic Details
Main Author: Kusdiyanto Kusdiyanto
Format: Article
Language:English
Published: Muhammadiyah University Press 2006-06-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1205