ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA
This study aims to examine the significant influence of women’s style on the demand of cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In partial (r ), the pr...
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2006-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1205 |
| Summary: | This study aims to examine the significant influence of women’s style on the demand of
cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds
and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In
partial (r
), the price of cosmetics is the most dominant variable in determining the demand of
cosmetics. Every a 1 % price increase could raise the cosmetic consumption of 0.891 (inferior
goods), but it’s kind could raise the cosmetic consumption of 0.753, and its frequency could raise
the cosmetic consumption of 0.188. Through autocorrelation, multicollinearity, and
heteroscedasticity test, the result of this study showed that there was no real difference. The
influencing model of frequency of cosmetic consumption in terms of its kind and price on the
demand of cosmetic in double regression equation could be used the significant influence if
independent variables on its dependent. |
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| ISSN: | 1410-4571 2541-2604 |