ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA
This study aims to examine the significant influence of women’s style on the demand of cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In partial (r ), the pr...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2006-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1205 |
| _version_ | 1818672909713932288 |
|---|---|
| author | Kusdiyanto Kusdiyanto |
| author_facet | Kusdiyanto Kusdiyanto |
| author_sort | Kusdiyanto Kusdiyanto |
| collection | DOAJ |
| description | This study aims to examine the significant influence of women’s style on the demand of
cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds
and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In
partial (r
), the price of cosmetics is the most dominant variable in determining the demand of
cosmetics. Every a 1 % price increase could raise the cosmetic consumption of 0.891 (inferior
goods), but it’s kind could raise the cosmetic consumption of 0.753, and its frequency could raise
the cosmetic consumption of 0.188. Through autocorrelation, multicollinearity, and
heteroscedasticity test, the result of this study showed that there was no real difference. The
influencing model of frequency of cosmetic consumption in terms of its kind and price on the
demand of cosmetic in double regression equation could be used the significant influence if
independent variables on its dependent. |
| first_indexed | 2024-12-17T07:47:23Z |
| format | Article |
| id | doaj.art-49660eeb9b544768b4959675430d4add |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-12-17T07:47:23Z |
| publishDate | 2006-06-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-49660eeb9b544768b4959675430d4add2022-12-21T21:57:57ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042006-06-01916170968ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTAKusdiyanto Kusdiyanto0Program Studi Manajemen dan Bisnis FEB UMSThis study aims to examine the significant influence of women’s style on the demand of cosmetic consumption in Surakarta. The frequency of cosmetic consumption in terms of its kinds and price significantly influences the demand of cosmetic consumption, Thus, it was confirmed. In partial (r ), the price of cosmetics is the most dominant variable in determining the demand of cosmetics. Every a 1 % price increase could raise the cosmetic consumption of 0.891 (inferior goods), but it’s kind could raise the cosmetic consumption of 0.753, and its frequency could raise the cosmetic consumption of 0.188. Through autocorrelation, multicollinearity, and heteroscedasticity test, the result of this study showed that there was no real difference. The influencing model of frequency of cosmetic consumption in terms of its kind and price on the demand of cosmetic in double regression equation could be used the significant influence if independent variables on its dependent.http://journals.ums.ac.id/index.php/benefit/article/view/1205frequency of cosmetic consumption, kind of cosmetics, price of cosmetic, demand of cosmetic consumption. |
| spellingShingle | Kusdiyanto Kusdiyanto ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA Benefit Jurnal Manajemen dan Bisnis frequency of cosmetic consumption, kind of cosmetics, price of cosmetic, demand of cosmetic consumption. |
| title | ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA |
| title_full | ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA |
| title_fullStr | ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA |
| title_full_unstemmed | ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA |
| title_short | ANALISIS PENGARUH GAYA HIDUP WANITA MODERN TERHADAP PERMINTAAN KONSUMSI KOSMETIK DI KOTA SURAKARTA |
| title_sort | analisis pengaruh gaya hidup wanita modern terhadap permintaan konsumsi kosmetik di kota surakarta |
| topic | frequency of cosmetic consumption, kind of cosmetics, price of cosmetic, demand of cosmetic consumption. |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/1205 |
| work_keys_str_mv | AT kusdiyantokusdiyanto analisispengaruhgayahidupwanitamodernterhadappermintaankonsumsikosmetikdikotasurakarta |