A Structural Model Of The Impact Of Brand Experience On Brand Loyalty Through Customer Satisfaction
The purpose of this paper is to investigate the relationship between brand experience and brand loyalty, and the effect of customer satisfaction as a mediator. The proposed research model is analyzed using a survey of 231 customers of the Algerian service brand Mobilis. The results indicate that br...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2021-06-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://ijep.dz/index.php/IJEP/article/view/182 |