Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model

One of the most effective digital marketing strategies today is co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of value co-creation in Pergiramame Tour & Travel with the DART model (Dialogue, A...

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Bibliographic Details
Main Authors: Bagus Setiawan, Sudarmiatin, Agus Hermawan, Purwiyanto
Format: Article
Language:English
Published: CV. AFDIFAL MAJU BERKAH 2022-12-01
Series:International Journal of Humanities Education and Social Sciences
Subjects:
Online Access:https://ijhess.com/index.php/ijhess/article/view/314